10x Interiors
Project Forma
A Sculptural Showcase of Innovation and Contemporary Design
Project Detail​
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Location: South Wharf 3006
Client: Momo Australia Pty Ltd
Design Studio: 10x Interiors
Completion: 2025
Project Forma takes its name from the Latin root of "form"—a tribute to the foundational role of shape and structure in design. Conceived as a sculptural installation for Fufini Australia’s design expo stand, the project merges innovation with architectural expression, transforming a temporary space into a bold statement of identity and style.
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The stand’s clean geometry, layered surfaces, and dynamic interplay of materials reflect Fufini’s dedication to craftsmanship and contemporary aesthetics. Monolithic forms are softened with refined curves, while thoughtful lighting accentuates every edge and void, elevating the stand into an immersive spatial experience.
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More than a showcase, Project Forma is a distilled expression of design thinking—where form is not just visual, but deeply functional and emotive.
We designed and curated the Fufini expo stand to highlight the versatility of Art Ciment finishes. The stand combines clean architectural lines with subtle lighting, allowing the materials to become the focal point. Every detail — from the illuminated branding to the transparent seating — was chosen to create a contemporary, inviting environment that reflects both innovation and craftsmanship.
Our concept focused on presenting the full spectrum of Art Ciment textures and tones in a gallery-like arrangement. The layered panels and colour grid demonstrate the wide application potential — from soft pastels through to bold, earthy shades — giving designers and clients a tactile and visual journey through the collection.
Detail of a Fufini Art Ciment feature panel. The finish reveals rich depth and natural variation, emulating the beauty of raw cement while offering a refined, modern aesthetic. Its handcrafted texture adds authenticity and warmth, perfect for statement walls, interiors, and architectural features.
For this feature panel, 10x Interiors highlighted the raw yet refined character of Art Ciment. The close-up texture reveals organic movement and layered depth, capturing the natural appeal of concrete while maintaining a sleek, contemporary finish. This detail demonstrates how subtle surface variation can transform a wall into a tactile, architectural feature that elevates modern interiors.
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The Art of Form & Finish
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Through Project Forma, 10x Interiors curated an exhibition stand that celebrates the artistry and versatility of Fufini Art Ciment. By balancing texture, tone, and form, the space demonstrates how raw materiality can be elevated into refined, contemporary design. From subtle pastel finishes to bold, tactile surfaces, the stand captures the essence of modern architectural expression — inspiring both residential and commercial applications.