10x Interiors
Project Element
Designed to Inspire Every Selection, Every Project
Project Detail​
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Location: Nunawading 3131
Client: 10x Building supplies
Design Studio: 10x Interiors
Completion: 2025
Project Element is a purpose-designed materials showroom created to elevate the way builders, designers, and homeowners experience product selection. Located in Melbourne, the space brings together a curated collection of tiles, bathware, flooring, and interior finishes within a calm, architectural setting that prioritises clarity, texture, and natural light. Thoughtful planning and restrained detailing allow each material to stand on its own, transforming the selection process into an inspiring and tactile design journey rather than a typical retail visit.
Full-height displays line the showroom walls, presenting an extensive range of porcelain panels, tile collections, carpet samples, timber flooring, and feature finishes at true architectural scale. At the entrance, dedicated AC Stone sample towers showcase engineered stone and porcelain surfaces, allowing customers to explore colours and textures up close before viewing full slabs across the space. Large-format materials from leading suppliers are displayed as complete surfaces rather than small swatches, enabling designers, builders, and homeowners to accurately compare tone, durability, and performance in one cohesive environment and confidently visualise how finishes will come together across kitchens, bathrooms, and whole-home interiors.
Central consultation islands provide a hands-on setting where customers can engage directly with materials, tapware, and surface finishes. Engineered stone benchtops, including selections from the AC Stone range, form durable working surfaces that allow fittings to be tested in real scale and natural light. A curated display of mixers and fixtures in brushed brass, stainless steel, and matte black enables side-by-side comparison of form, finish, and functionality, supporting practical decision-making while maintaining a clean, gallery-like presentation. This interactive zone transforms product selection into a tactile, design-led experience rather than a typical retail transaction.
A dedicated tapware and bathware gallery completes the showroom experience, where fittings are presented as architectural features rather than products on shelves. Backlit wall panels frame each collection, allowing finishes such as brushed brass, stainless steel, and matte black to be viewed clearly against large-format porcelain and tile surfaces. Displayed in real proportions and coordinated settings, mixers, showers, and accessories can be compared side by side, helping customers confidently visualise how each element will integrate within their bathrooms and kitchens.
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​A space designed for clarity, confidence, and better decisions.
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Together, these carefully planned zones form more than a retail showroom — Project Element operates as a considered materials library designed to support smarter decisions, streamline specification, and inspire better-built outcomes. Through thoughtful curation, clean detailing, and a calm architectural environment, the space reflects the 10x approach: design-led, practical, and centred around the way professionals and homeowners truly select materials.